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MEC’s Susan Schiekofer on Media Buying, Planning and Social Media
Susan Schiekofer is President of Digital for North America MEC, one of the world’s top media agencies. The Makegood recently spoke with Susan about her new position, brand communication and social...
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MEC’s Damian Thompson on the Highlights of MEC Momentum
Damian Thompson is the Global Head of Consumer Insight at MEC one of the world’s leading media agency networks. MEC features over 4,500 highly talented and motivated people working with domestic and...
View ArticlePeople of Ad Tech: trueffect CEO Alex Yoder
Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer...
View ArticlePeople of Ad Tech: Pypestream CEO Richard Smullen
Pypestream CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that companies with large call centers — particularly insurance companies and regulated government industries — are increasingly...
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